D-Wave and Interpublic Group Partner on Quantum-Powered Advertising Optimization

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Insider Brief

  • D-Wave Quantum Inc. and Interpublic Group will partner on quantum computing applications to fuel innovation in marketing investments and strategy.
  • Specifically, the teams will conduct research and development of quantum-hybrid applications designed to address optimization in marketing campaigns.
  • Critical Quote: “By working with D-Wave and adopting quantum technology as part of our tech stack, we believe we can uncover an even greater collection of data-driven insights to deliver more relevant and effective marketing for our clients, at scale.” — Philippe Krakowsky, CEO of IPG.

PRESS RELEASE — D-Wave Quantum Inc. (NYSE: QBTS), a leader in quantum computing systems, software and services, and Interpublic Group (NYSE: IPG), one of the world’s premier global advertising and marketing services companies, today announced a partnership that will see the companies work together on quantum computing applications that fuel innovation in marketing investments and strategy.

D-Wave and IPG will collaborate on the research and development of quantum-hybrid applications designed to address optimization in marketing campaigns. Together, the companies will use D-Wave’s quantum computers and hybrid solvers, accessible through the Leap™ quantum cloud service, coupled with IPG’s own data assets, to create quantum applications geared to building high-value audiences for marketers in a variety of settings. IPG recently launched a pilot program with D-Wave to build marketing optimization equations for one of the company’s top 20 clients to optimize campaigns in a retail environment.

“At IPG, we understand that every customer is unique, with very personal passions, behaviors and motivations,” said Philippe Krakowsky, CEO of IPG. “By working with D-Wave and adopting quantum technology as part of our tech stack, we believe we can uncover an even greater collection of data-driven insights to deliver more relevant and effective marketing for our clients, at scale.”

“In today’s highly connected and deeply digital world, consumers are met with brand messages daily.

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Breaking through to reach the right customer at the right time remains a difficult challenge given the vast number of variables to consider,” said Dr. Alan Baratz, CEO of D-Wave. “We’re excited to work with IPG to bring the power of quantum to advertising optimization, more efficiently harnessing a massive amount of data to create hyper-targeted campaigns that drive desired outcomes for brands.”

For more market insights, check out our latest quantum computing news here.

 

Matt Swayne

With a several-decades long background in journalism and communications, Matt Swayne has worked as a science communicator for an R1 university for more than 12 years, specializing in translating high tech and deep tech for the general audience. He has served as a writer, editor and analyst at The Quantum Insider since its inception. In addition to his service as a science communicator, Matt also develops courses to improve the media and communications skills of scientists and has taught courses. [email protected]

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