The Quantum Insider (TQI) is proud to serve as a strategic partner as TFD (Think Feel Do), a strategic communications consultancy, launches its Quantum Collective initiative, a dedicated arm of the business designed to cater to the unique needs of quantum technology companies. This development comes as TFD deepens its commitment to providing specialised support to industries at the forefront of disruptive and innovative technologies. As part of this launch, TFD proudly welcomes to its portfolio its newest quantum client, Quantum Dice.
The Quantum Collective is TFD’s response to the rapidly evolving landscape of quantum technologies. With breakthroughs in quantum computing, communication, and cryptography reshaping industries, TFD recognises the imperative for tailored communications and marketing strategies to convey the significance of these advancements. The Quantum Collective is poised to offer quantum companies the expert guidance they need to navigate the intricate world of communications in the realm of deep tech.
“We are thrilled to introduce the Quantum Collective as an integral part of TFD’s commitment to pushing the boundaries of strategic communications,” said Stephanie Forrest, Founder and CEO. “Over the last few years, we have gradually increased our activity in the space and it is clear to us that the time is now for TFD to showcase its expertise, experience and extensive network in this community.”
The Quantum Insider recognizes the importance of data-backed intelligence and science-guided marketing and communications to deliver the promise of quantum technology to society, said Alex Challans, CEO of The Quantum Insider.
“As quantum technology emerges from research labs into the real world, we recognize the need to provide customized expertise and guidance to the business leaders of the quantum era,” said Challans. “That’s why we’re thrilled to enter into a strategic partnership with this vibrant quantum collective. We are united by a shared vision to advance the frontiers of science and technology and forging the path towards a quantum-powered future.”
Molly Johnson, part of the Quantum Collective, added “Quantum technologies represent a new era of possibility, but by nature of being a particularly deep form of deep tech, they are also often characterised by elusive proof points and can feel deliberately exclusive – even threatening – to a non-expert audience. The development of quantum technologies has both benefited and suffered from an intensive growing interest in them, from government, media and end-users. I am excited to embark on this journey, with our wonderful clients, of communicating quantum to a more diverse audience, bridging the gap, and fostering a shared understanding between the scientific community, industry stakeholders, and the wider public.”
As part of the Quantum Collective launch, TFD is excited to announce it is now working with Quantum Dice, a pioneering quantum technology company, spun out of Oxford University in 2020. Quantum Dice’s ground-breaking work in quantum random number generators (QRNGs), underscores the transformative potential of quantum technologies in cybersecurity and encryption. TFD will collaborate closely with Quantum Dice to craft and implement communication strategies that amplify their impact and extend their reach.